Do You NEED Us?

By Dana

In the frenzy of my wife's decluttering, organizing, and throwing stuff away that marks the beginning of a new school year, I came across a favorite book in my boys' collection: Dr. Seuss' The Lorax. It's a stinging slap against unheeding entrepreneurialism, with its main character destroying the ecobalance in his mindless pursuit of success. Much darker than other Seuss classics such as Green Eggs and Ham or The Cat in the Hat, The Lorax delivers a serious message, albeit in unmistakably Seussian pentameter.

While I'm happy to report that audio marketing leaves only a small footprint on the environment (and Business Audio Plus would be smart enough to replant our Truffula Trees, anyway), part of me envies that guy's booming business, at least in its salad days. His only advertising strategy was the simple slogan "You Need a Thneed," and suddenly, thneeds were selling as fast as his company could make them.

But the reality is, not everybody needs On Hold Messages. Before we'll set up an OHM program for your business, we work to get to know you, your customers, your staff, and your telephone traffic patterns. Maybe your business has only one phone line. Maybe you don't have a Customer Service department fielding troubleshooting or order fulfillment calls. Or you operate a fast food restaurant, instead of one receiving calls for reservations.

Of course I believe that many more establishments SHOULD have OHM, and that many companies out there have it and are not leveraging it to full effect. The fact remains that OHM isn't right for some businesses. Maybe you're one of them, but you DO need your brochure redone in audio format. Or maybe simple overhead music for your store makes the most sense. Sometimes a customer literally needs everything we have to offer, and that's wonderful. We want to help you sell your thneeds, whatever they may be, and we hope audio can power the engine of your success -- but "A Sound Strategy" is more than just a catchy slogan for us. Business Audio Plus has "niche thneeds", and we want them in only the right hands.