Your Brain At Work
By Dana
I admit that I first visited the Dana Alliance website because I thought the name was so cool. Maybe it was a virtual meeting place for people named Dana! Turns out, it's something that might be even more useful -- a practical collection of neuroscientific information addressing the way we learn.
When we're completely honest, we have to admit that lots of websites and emails fall into the category of what my wife calls "productive procrastination" -- things that look like work and sometimes even feel a bit like work, but are actually ways to avoid things you should probably be doing instead while you're in the office. Maybe that's even part of the reason that this blog isn't updated as often as I intend it to be ... but that's another issue. The fact remains that Your Brain At Work offers tips and tools designed to help people enhance their cognitive skills and work smarter on and off the job. Together with insights about how people receive and process information are suggestions for exercises and strategies to better retain information. There are interactive opportunities (quizzes, mostly) that will help improve learning and memory functions, and tips about leading a "brain-healthy" lifestyle.
Of course, we're delighted that the Dana Alliance suggests e-learning as a tool to help engage the brain at work, since that's one of our specialties at Business Audio Plus. From a marketer's standpoint there is plenty of material that's useful here; discussions of circadian rhythms and their effects on learning might have an impact on what time of day to schedule your next presentation, for example. And since there's essentially no such thing as One Size Fits All learning, we need to get our message across to our intended audience in a variety of memorable and compelling ways.
There's a marketing adage that has become an adage simply because it's so true: When a qualified prospect learns about your product or service, he will probably buy. Getting them to learn (or listen) is ultimately or biggest hurdle. Understanding more about how brains work has to help.
