Had Any Big Ideas Lately?

By Dana

Best selling business author Seth Godin has organized a book called What Matters Now. It's a remarkable collection of essays from thinkers in virtually every walk of life, including technology, finance, psychology, and government. Even more remarkable, it's available absolutely free, just by clicking here. He doesn't even ask you for your email address to get it (although I highly recommend his daily blog to anyone interested in improving their marketing acumen).

What Matters Now is a quick read, with each of the essays at just about one page in length, on topics ranging from generosity to dignity to meaning to staying connected to the evolution of capitalism. You'll find essays you like (and probably some that you don't), fodder for your next cocktail party conversation, ideas you can use in presentations, and maybe -- more importantly -- concepts that relate to your own business.

There's probably never been a more critical time for us to challenge the status quo and think about ways to improve our companies, improve our relationships, improve the world. For me, What Matters Now has been like an espresso jolt, giving me something new to think about with every essay. Here's hoping it does the same for you.