Are You Helping the Bears In Your Park?

By Dana

From friends who enjoy camping, I've heard plenty of horror stories over the years about the lengths you have to go to, in order to keep wildlife from stealing your food and gear. If the tales are true, the unmistakable conclusion about certain animals, bears and raccoons in particular, is that we only THINK they're lacking opposable thumbs. In truth, there's little these animals won't attempt, once they believe that your tent or car might contain something tasty, and the phrase "bear-proof" is more wishful thinking than an actual guarantee.

I'm no animal expert, but there are plenty of old wives tales' about animals that just seem like they should be true, whether you've tried them yourself or not. For instance, it's supposed to be very difficult to get a horse to walk backward. And a cow, we are told, can be lead UPstairs, but not down. So it would have been easy to get me to believe that bears don't climb ladders, at least until I received these pictures in a recent email. Somehow this bear got trapped in a skateboard park, and was able to climb his way to freedom thanks to a ladder strategically placed by the Snowmass, Colorado, police department.

Can you relate to this bear? At Business Audio Plus, we certainly can, particularly in this economic climate. At a time when it's more important than ever to make smart strategic decisions, we're finding that the "ladder" of social media and public relations (such as our work with Steve Turner of Solomon Turner) helps keep us out of the "skateboard park" of invisibility and ineffective networking.

At the same time, we think of ourselves as offering a ladder to other businesses looking for smart solutions to reach their marketing goals. Audio, we believe, is the ladder that can help make your business more memorable. It helps maximize the effectiveness of all your other advertising dollars, whether you use it on your phone system, your website, or in your trade show booth, brochure, and other less-common venues.

Like us, you can probably see yourself in both roles: needing a ladder and offering one. The important thing to remember is that even bears will climb under the right circumstances. Get them the support they need (your product) when and where they need it. And of course, be sure to accept the assistance that comes your way, even if it's from outside the realm of what you've comfortably done in the past.